The project name is Dressable.
The main idea is to simplify shopping process and try to solve some problems, that appear when you are at a shop and would like to buy something. Two main causes are: you see something and you are sure, that you want to buy exactly this product, and exactly today. Meanwhile, it's very rare situation when people are so sure about something. Usually, they are looking for some ideas how to make a choice. To solve this problem you can do shopping with your close friend, or with a boyfriend/girlfriend, or try to ask people in shop, or try to bring some fashion expert with you, even ask your parent for some certain age time frames. Some people can try to send MMS, or to call to someone and try to describe, what they are interested to buy.
So the main idea, from a customer's point of view, is to provide fast and reliable connections with people who influence you on fashion field. From technology point, it will be a client application, where you will be able to take a picture and discuss with people who influence you, in real-time. And solid back-end part with lots of data mining and information retrieval.
If you are interested, I can describe additional points of making money and some implementation points, or my background and experience in related fields and other questions, that you will ask.
I got good feedback from consumers, who is interested in our project and people with solid entrepreneurial background. Also I know some people from the fashion area.
Best regards, Sergii firstname.lastname@example.org http://en.dressable.me/